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FOR IMMEDIATE RELEASE SECTA AUTUMN WINTER 2010 COLLECTION SECTA teams up creative director Renée Patron with designer Takayuki Miyazawa to present the collectives seventh season – Autumn Winter 2010. Takayuki was born and raised in Japan and then moved to Italy to attend Istituto Marangoni Design School in Milan, where his final five designs were honored in London’s Harrods Department store window display. He then draped and crafted the patterns for Neil Barrett’s women’s collection for five years and just recently worked with Jil Sander designing the women’s collection for the +J Uniqlo project. Taka’s unique design aesthetic of minimalism, close attention to detail and quality matched that of SECTA’s that it makes the perfect marriage for a strong collection. The SECTA Autumn Winter 2010 collection is set up around the theme of the modern sophisticated woman’s lifestyle. Subtle and clean sportswear details are infused into the collection to give a variation of functionality for travel and the ability to transcend each look from day into night. The look is clean, smart, classic and sexy. The style is simple yet thoroughly thought out silhouettes to make the lines of the woman’s body look lean, designed not loose but comfortable enough to keep room for the skin. Colors are neutral toned and super clean. SECTA continues to be particular about the pattern and structure of each design. Keeping the woman in mind, designer Takayuki, translates the theme through detailed patternmaking. The looks are very simple yet the forms are constructed with sculptural curve lines. Such details as buttons are also carefully arranged. Forms, colors and the woman are unified to visualize the image of the intellectual woman. In conversations between Patron and Miyazawa much is lost in translation between English, Japanese, and Italian barriers but one thing is clear- Takayuki states “Abstract at simple space” and this is where the season was born. The Current SECTA SS10 Collection in stores February/ March 2010 H.LORENZO/H.L.N.R Los Angeles KIT228 New York LOUIS BOSTON Int'l ONLINE www.l-atitude.com For more information or to schedule a showroom appointment please contact: info@sectalife.com tel 212.780.0300 BEHIND THE BRAND SECTA is a luxury lifestyle brand that represents a way of life, infusing a refined aesthetic with a contemporary intellect. Sophisticated silhouettes, sharp colors and clean lines inspired by functionality, are traits embodied by SECTA. Our collections evoke both modernity and sophistication which details a subtle sexiness serving as a common ground between the women behind the label. With an appreciation for culture and quality, and inspired by design, Renee Patron's unconventional childhood that spanned various coasts coupled with a career in creative brand development, birthed a style that compliments the Japanese aesthetic of Keiko Yamamoto. Yamamoto has cultivated a career in fashion retail concepts with numerous fashion companies centering on creativity and modernity. Since the fall of 2007, SECTA has catered to women who desire to express their beauty and elegance through modern fashion forward concepts. |
